Welcome to BhFS
Applying academic research to real-world financial decision-making
BhFS Behavioural Finance Solutions applies academic research to the development of practical and innovative solutions for banks, financial advisers, asset managers and insurance companies.
Scientifically founded for real-world decision-making
Scientifically founded
We are a team of highly trained professionals specialised in behavioural finance. As academics we are at the forefront of developing new ideas and innovative solutions. We have published several scientific articles in academic journals and books, and regularly present our research at academic conferences and workshops.
Real-world decision-making
Behavioural finance applies psychological findings to the study of the behaviour of real-world investors and financial practitioners. We apply behavioural finance to the development of concepts and tools which allow our clients to improve their understanding of real-world decision-makers. This includes their risk perception and preferences, and also decision-making mistakes which cause the so-called behaviour gap.
In our clients’ words
BhFS helped us improving the way we define our clients’ preferences and risk profiles, which has led to higher clients’ satisfaction.
Benno Giger, Head Private Banking, Acrevis Bank AG
BhFS forms an essential bridge between theory and practice for AGFIF International AG. Here the basics are developed which help customers to act rationally in all market situations.
Mojmir Hlinka, CEO, AGFIF International AG